What is is an online buyer and seller community similar to eBay but focuses on selling arts, crafts handmade or vintage items and supplies. It is specially created for the artists.

With around 30 million visitors per month, Etsy provides a wonderful platform for artisans, crafters and creative designers which helps them in spreading their work to the worldwide audience and grow their business. Artists sell their art and earn thousands of dollars.

Your aim should be that to use the Etsy’s powerful visitor base to reach millions of people, artist, influencers out there and sell your products to them without getting engaged in creating your own personal website, promoting it and handling payment process.

Top Etsy sellers make up to 1 million dollars a year by selling arts, crafts, handmade items, paintings, vector drawings, and many more. It depends how much work you do, how you implement it. If you take action, you can also achieve this level. If you have the skills you should definitely try it.


Suitable For – 

Artistic and craftier people who love to envision, design and create their own items/products.

Skills Required – 

1. Creative abilities to imagine, think, design and create items which is liked by the audience, trendy and can be worthy for selling online.

2. Ability to promote your Etsy store using social media channels such as Facebook, Instagram,Twitter and various other platforms. And through blogging, guest posting, networking. You can promote your store on linkedin and you can also intern some artist for your store.

Time Required For Creating Your Store On Etsy – 

You can register on Etsy almost instantly.

But while creating your store you’ll need to create its title, click photos of items that you want to sell, write a brilliant description, decide on pricing points. To complete the above-mentioned steps it might take one or two days as you have to list huge amount of your work.  

Tips – 

1. Decide what type of items and art you are going to sell – 

Before opening your store on Etsy, make a list of items that you think you can create and is trendy.

Once the list is ready, go to Etsy and find what other sellers are selling which is similar to your art. Just type in the keywords and research the tactics applied by other sellers.

Discover what they are selling? how do their products differ from others? What are their pricing strategies?

Do some competition analysis and try to find items on your list which will face less competition, and can easily be sold in the market.
Based on your initial research and competition analysis finalize an item which you think will be more suitable for putting in your Etsy store.

2. Select a name for your store – 

Once you register an account with Etsy, the first thing you’ll have to do is to setup your store by naming your store then you have to create your list of items which you want to sell and the process goes on. 

Select a name that represents what you want to sell. But don’t waste your time on lingering for finding a perfect name. 

Etsy gives you one more chance to rename your store, so pick a name right away, and give it more thought later on.

3. Set up your store – 

Following are the important steps you’ll need to follow while setting up for the store.

– Create a logo

Creating a logo is very important part of the process as logo is important part for building a brand, it gives credibility to your business. Make sure the logo you design is unique and represents the items you want to sell. If you don’t have graphic design skills it’s always better to outsource the logo designing task to somebody on Fiverr. Tell them what you want and let the Fiverr experts do the job for you.

– Take appealing item photos

Photos are going to be the first thing which your potential customer is going to see. They are going to judge your store by seeing the quality of the photos. 
So you need to make sure that your item photos are of good quality and convince him/her to read the description. 

If they don’t find item’s photos appealing then they’ll never read your item’s description and you will loose a sale. One trick is to study the photographs of other successful stores who sell similar items like yours and then replicate their technique.

If possible try to take photos using a DSLR or high quality smart phone, use white plain backgrounds.

– Offer varying price points and sizes

Most of the successful Etsy sellers offer varying item sizes and prices, this helps them to attract all levels of buyers. This strategy helps them to ensure that there is always something for everyone. 

For example, If you sell smaller original pieces at a lower price point, people who cannot afford to buy large expensive pieces can still buy from you. In this way, you’ll cater the needs of both expensive and budget buyers.

5. Write compelling description – 

Your item’s description is the second most important factor after photos, it does the job of persuading potential customers to place an order with you. So make sure that you write the most compelling item description.

The best way to start is to study what your competitors have written their description, study the biggest questions that your potential customer ask. 

Take notes and model your description based on your notes. Also, try to answer potential customer’s questions so that they don’t have any reservations while placing an order with you.

Also communicate important details about your item such as dimensions, the material used, care to be taken during use and so on.

6. Include right tags and keywords – 

Most of the potential customers will find your store through search. So you need to make sure that your title and description has right keywords incorporated into them. 

To generate a list of keywords, think about what your potential customer would type into the search bar to find what you’re selling. 

Snoop into your competitor’s title and description to dig out more relevant keywords. Also, make a list of relevant keywords that appear in the auto-suggested list of Etsy’s search bar and add them to your listings.

Other Options To Etsy – 

When you are planning to sell arts and crafts item Etsy should be your first choice of platform. But if you want to expand your reach even further you should consider selling your arts on the following websites.

Here’s the list of the sites optional to Etsy:

How To Monetize – 

Monetization is very simple. More people place orders with you more money you make.

Your customer’s rating is going to have a huge impact on improving your sales, brand buildup and credibility. So make sure that you deliver quality items within your promised delivery dates. 

Take time and care while packaging your item so that it doesn’t bend, chip or break in transit. Try to cover the cost of packing materials into your shipping charges.

Remember you have to pay for the listings. For each listing you have to pay etsy a little amount.( approx. 0.25$ per listing)

That’s all!
Happy selling arts and crafts on Etsy.

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